Last night I was reading a Vogue article (somehow got a whole year of free Vogue) on Gwyneth Paltrow.


I’m surprised that she actually uses Google to find sushi restaurants and shops online at


I remember net-a-porter used to be a small company in far far away England, now everybody in the world knows about it. (I want to buy their stock) One thing I’ve noticed is that the more expensive something is on net-a-porter, the faster it’ll get sold out. Every Wednesday morning they roll out their weekly new arrivals, by 10am PST these insanely expensive items are already sold out, people in the west coast haven’t even had a chance to look at them. Who’s buying $8000 dresses or $1000 shoes? How can they be sold out in every possible size within a matter of hours?


Now I know. I’m in competition with Gwyneth (assuming buying the dress is more important to me than paying property tax for this year).


It just occurred to me maybe Gwyneth will also find ShoppingNotes useful. Although she probably won’t set any price alerts.


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